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Cristiano Ronaldo is the Face of a Big Publicity Campaign in South Africa
Cristiano Ronaldo from Portugal has signed a three-year contract with Castrol where he will be their brand ambassador around the world. Castrol is one of the sponsors of FIFA until 2014. The Portuguese football star has become in recent weeks the most visible football star on South African roads, thanks to an extensive campaign launched by Castrol, a famous brand of automotive lubricants.
Huge billboards in some of the busiest avenues of Johannesburg, Pretoria, Durban and Cape Town show a smiling Cristiano Ronaldo, advertising a well-known brand of automotive lubricants that promises buyers of their products an encounter with the Portugal and Real Madrid soccer star, as well as tickets to the 2010 World Cup, which begins on June 11 in South Africa.
In these cities, some of the billboards have aroused a lot of curiosity among local people. Nobody is indifferent to the great images that show Cristiano, who was born on the island of Madeira and is much admired by football fans all over the world.
C Ronaldo, who was the face of the same brand of lubricants for almost six months on the roads of South Africa, has become, with this new, even more visible campaign, the biggest star in the world of football, before and during the World Cup. Cutting event, at least in terms of visibility.
And, indeed, it is almost impossible not to notice Cristiano Ronaldo, the captain of Portugal and star of Real Madrid, given the size of the billboards, placed for the most part in the center of the boulevards which separate the flow of traffic.
The television advertising campaign, which has been airing since October 2009 and will run until the end of this year’s FIFA World Cup in South Africa, compares Castrol Edge and Cristiano Ronaldo’s ability to perform well in the toughest conditions. extremes.
In the ad, Ronaldo drives on a desert highway, a snowy landscape, through a beautiful mountain pass and through city traffic as the rain pours down. All of this is mixed with clips of him playing football while playing in the same set of extreme conditions. The announcement ends with the revelation that his car is driving on Castrol Edge.
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