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Making the Decision to Hire an AMC
Often, I hear nonprofit professionals state their reasons why they can’t hire an Association Management Company (AMC), or for that matter why they can’t hire staff at all. I often hear small business owners make the same reasoning.
“I just can’t afford it.”
I’d say a better answer is to say you just can’t afford not to hire an AMC, or as preferred, an individual, to perform the duties and tasks necessary for the survival and prosperity of your association (or small business).
Dedicated staff, with the experience and know-how to get the job done efficiently and quickly, is a must in today’s competitive world. Relying on volunteers is simply not a formula that will lead to long-term success. Your industry is probably very difficult and keeping up to date is a full-time job. Trying to juggle volunteers’ or staff’s time, usually on tasks they are not trained to do, wastes valuable time. Working with an AMC or staff member gives your volunteers or current staff time to focus on how the association or business can serve customers and do its job. Why force a business owner or former president of an organization to enter data, research a location, or manage a checkbook when he can focus on member needs or valuable industry collaborations? ? We have found that when organizations use our services, they grow and prosper because they are allowed to focus on “bigger picture” opportunities and planning.
Now, if you’ve made the decision to hire additional help, I’d say the AMC model would be a better choice for most associations, and quite often for businesses as well. For example, my company, Prime Management Services, has experts in client relations, event management, trade show management, conference planning, database management, state-of-the-art websites, accounting , graphic design, and has established relationships with experts in investment firms, corporate law, printing houses, mailing houses, speakers, convention and visitor bureaus, and even hotel chains. Our customers benefit from the years we have worked hard to develop these relationships, and they benefit from day one.
By pooling resources, costs for customers are minimized, but you benefit from the shared resource. For example, your association may be one that relies heavily on a CPA, while another is better served by friendly customer service representatives who answer phone calls or emails from their members seeking assistance. . Both associations may need each other’s service from time to time. But that’s an inefficient use of your funds, if it’s even possible to hire both a CPA and a customer service representative. But with our company, the resource is shared, making the best and most efficient use of limited resources.
In addition, our company provides phone system, operating system, data backup, fireproof safe, software system… you get the idea, we provide an expense which is then shared between our customers . A staff member often comes with hidden expenses that become apparent over time. No organization has a photocopier in use at all times! Why not share this resource? Not to mention that, like most purchases, buying in bulk reduces the cost per item. The cost of using an AMC may not be as high as you think. You may find that this is something you can do right away.
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