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YouTube Videos for Insurance Agency Marketing & Lead Gen

YouTube videos for insurance agency marketing and lead generation

Insurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss a great opportunity available directly with YouTube. Consider these ten compelling YouTube stats:

1. The two^n/a most visited site in the world with 23 billion visits per month

2. It is the second largest search engine after Google.

3. Used by 1.3 billion people worldwide

4. There are 2 billion monthly active users

5. 5 billion videos are watched every day

6. 1 billion videos a day are watched on mobile devices

7. Male users outnumber female users by a 2 to 1 margin

8. Users spend an average of around 40 minutes a day on YouTube

9. About 79% of all internet users have a YouTube account

10. The largest market for YouTube is the United States (15%).

Okay, so YouTube is clearly a major player when it comes to traffic and stickiness. But how does this translate into opportunities for businesses in general and insurance agencies and brokers in particular? The videos offer agencies, brokers, TPAs ​​and wholesalers the opportunity to:

• Showcase your know-how

• Create sticky content

• Inform your prospects and customers

• Engage prospects for 5, 10 minutes or more

• Leverage content across multiple channels

• Improve website performance

• Generate leads in profile

YouTube videos can pay dividends for years, and as your videos garner more and more views, your videos rise to the top of the rankings. Your insurance agency videos can rack up thousands of views and still attract viewers even if they are five to ten years old! Videos can last a long time if done correctly, assuming the topic remains relevant. Thus, topics should be selected with shelf life in mind, although trending topics may attract more views in the short term. Agencies and brokers can create videos on a wide variety of topics, here are some general examples:

• Impact of Experience Changing Factors on Pricing

• Five Hidden Business Risks Not in Standard Policies

• Best Practices for Remote Employee Enrollment

• 5 creative ways to increase benefits without increasing costs

• Leverage security programs to reduce insurance premiums

What kind of videos should agency marketers create? There are many styles to choose from, here are some of the main types of videos insurance marketers can use:

• Image based video

• A-Roll Video

• B-roll video

• Video Typography

• 2D and 3D animations

• Whiteboard Animation

• Recorded webinars

• PowerPoint voiceover

• Talking head videos

Videos can be anywhere from a minute to an hour or longer! Content is king regardless of length, although shorter videos are often recommended.

So what’s stopping your agency from taking advantage of this powerful medium and platform? Agencies that do not have the time or resources to complete this initiative may consider outsourcing to an experienced insurance agency and brokerage marketing agency to supplement their in-house staff.

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